Today was a big day for the University of Botswana. They unveiled the long awaited and much whispered about new logo and new website. Some controversy surrounded the purchase and million dollar change over of old logo to new as the design work was contracted to a South African company and the argument is made that money could be better spent elsewhere. But as valid as these points may be they do not jive with a concerted effort by the Government of Botswana and administrators at UB to “market” the university to not just Africa, but the world. This event, described as a “branding” (appropriate considering the significance of the cattle industry in Botswana) of the university, is the introduction of a “symbol” for a product. So at what point does a public university become a commodity to buy rather than a government service for students to earn?