Today was a big day for the University of Botswana. They unveiled the long awaited and much whispered about new logo and new website. Some controversy surrounded the purchase and million dollar change over of old logo to new as the design work was contracted to a South African company and the argument is made that money could be better spent elsewhere. But as valid as these points may be they do not jive with a concerted effort by the Government of Botswana and administrators at UB to “market” the university to not just Africa, but the world. This event, described as a “branding” (appropriate considering the significance of the cattle industry in Botswana) of the university, is the introduction of a “symbol” for a product. So at what point does a public university become a commodity to buy rather than a government service for students to earn?
Tag Archives: University of Botswana
School registration began on Monday. Unlike the normal 15 minutes required for online registration I have always used in the U.S. in Botswana we do it old school. This means standing in line, meeting professors, and begging leaneancy. Being a first year graduate student my classes were preset, so I didn’t have to make my own schedule. This saved a couple of days, because there were only a handful of master schedules for the entire school and most people just went from department to department asking the schedule. I didn’t notice many people being vocally upset at the long process, only a couple of people I met expressed frustration. This does not mean that a lot of people don’t like the system, but are simply familiar with it and the processes.